Zogby Interactive conducted an interesting poll of Americans to see where the nation is placing its faith in a better future. "Who will lead us to a better future?" Here are the results:
- 63% - Small business and entrepreneurs
- 52% - Science and technology leaders
- 38% - Family and friends
- 36% - Ourselves
- 32% - Non profit groups
- 31% - The government
- 21% - Big business
- 13% - The media
From WeMedia.com:
Most Americans are putting their faith in small business owners, entrepreneurs and science and technology leaders to lead the U.S. to a better future – and they are significantly less hopeful the news media, government or large corporations will do the same, a new We Media/Zogby Interactive poll shows.
Nearly two-thirds of Americans (63%) said small business and entrepreneurs will lead the U.S. to a better future, while 52% said the same of science and technology leaders. Americans are far less optimistic about the leadership of government (31%), large corporations and business leaders (21%), or traditional news media such as newspapers, television, radio, and magazines (13%).
Americans think leadership toward a better future is more likely to come from family and friends (38%), non-profit groups (32%), or even themselves (36%). The Zogby Interactive survey of 2,397 adults nationwide was conducted Feb. 11-13, 2009, and carries a margin of error of +/- 2.0 percentage points. The survey results will be featured at this week’s fifth-annual We Media Conference in Miami (www.wemedia.com), hosted by the University of Miami School of Communication and organized and produced by iFOCOS, a Reston, Va.-based media think tank (www.ifocos.org). This is the third year of the survey.
“Americans are deeply dissatisfied with traditional media’s leadership today - and they also don’t expect much in the future,” said Andrew Nachison, founder of the media think tank iFOCOS, which organizes the We Media conference, awards, community and web site (www.wemedia.com). “I’m not sure what’s worse - the dissatisfaction with the current performance, or the low expectations for the future.”
Dissatisfaction with the news media, corporations, and government runs deep
Americans are deeply dissatisfied with the leadership currently provided by large companies, government and traditional media – and they are not confident the leadership from these groups will improve in the future. The survey shows 71% are “not very” or “not at all” satisfied with the leadership provided by traditional news media. Even greater numbers of Americans are unsatisfied with the leadership of the government (74%) and large corporations and business leaders (81%).
While just one in four (27%) Americans are satisfied with the leadership provided by traditional news media, Internet media – including blogs and social networks – fared far better, with 56% satisfied with online media leadership. Fewer than a third of Americans (32%) believe online media will provide leadership in the future, but they are much more confident in the potential of Internet media to guide the U.S. in a better direction than they are in traditional news media (13%).
“The public’s sense of who will lead in the future is, sad to say, a painful reflection of the place that newspapers and other traditional media hold in American culture. Most Americans don’t think they provide much leadership now, nor will they lead us to a better future. They look to science, technology and entrepreneurs for that leadership,” said Nachison.
